BIOGRAPHY

“my unusual journey testifies to my immense curiosity, my insatiable desire to learn, and my passion in everything I undertake”

 

Ginette Desjardins 

I invite you to discover more to know me better…

Originally from the national capital, a bicultural region where Canadian Francophone and Anglo-Saxon cultures coexist in harmony and openness, I have always been curious to discover the world and eager to learn a third language; Spanish. As the daughter of a merchant, I quickly learned the ins and outs of the family business while pursuing my university studies in business administration.

Realizing that the international market was my destiny, I left my native region to settle in Montreal. I immediately experienced a meteoric rise in the business world at only 23 years old, breaking a glass ceiling before the term was even used. Specializing in marketing, I quickly understood the importance of acquiring skills in finance and management to succeed in this field, so I took courses to develop them throughout my career.

My hard work, insight, and great tenacity then led me to hold top executive positions on a global scale in my early thirties. I made significant contributions to the growth of high-end product manufacturers in the building sector in Canada, the United States, Europe, and Asia. I also served as an associate and senior vice-president in a major human resources services company, providing coaching, organizational psychology, and executive search services.

After fifteen years in high-level positions, I wanted to push my limits. I moved to Paris for five years, a city that I love and where I created my own consulting firm in marketing, communication, corporate positioning, and VIP event organization. While my home base returned to Montreal, my passion for Europe and the world remains the same. My work experience over the past five years in luxury hospitality, spas, gastronomy, and tourism has confirmed my great interest in this industry.

My participation in several acquisitions, sales, integrations, and corporate positioning, my four-year role as president of the Marketing Network of the Quebec Presidents’ Circle, and my positions on various executive committees and boards of directors complete the 360-degree circle.

But what really sets me apart from other humans?

My adventurous side! My boldness!

My many sailboat journeys on the Sea of Cortez and the Mediterranean, paragliding in the Austrian Alps, gliding above the Alpilles in Provence, swimming with 12-foot sharks and sea lions, and so on.

My great curiosity and thirst for learning!

My numerous photography trips, including Iceland, Mexico, Italy, France, and Croatia; design; fashion; architecture; the many museum visits in Europe; art cinema; theater; my involvement in running a vineyard; writing; singing.

My positive energy, creativity, listening skills, organization, and dynamism!

While I have diverse passions, I have a clear goal: complete my clients’ projects successfully and enthusiastically while pursuing my own dreams…